Din ugentlige avis med nyheder fra vinens verden
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Kenn Schou Benkjær


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    Kenn Schou Benkjær (f. 1973) begyndte allerede som teenager at interessere sig for vin.
    Mens andre unge læste tegneserier, fordybede han sig i digre værker om vinens forunderlige univers.
    Efter endt studentereksamen rejste han til Spanien, hvor han, gennem et projekt formidlet af det spanske landbrugsministerium
    stiftede bekendtskab med de spanske vine og den spanske vinkultur.
    Under økonomistudierne på Odense Universitet fik vininteressen en helt anden drejning. Kenn Schou Benkjær valgte nemlig
    at specialisere sig i de markedsførings- og afsætningsmæssige aspekter af det danske vinmarked.
    Det blev til adskillige vinprojekter, blandt andet en 200-siders kandidatafhandling om danskernes holdning til produktet vin samt en række foredrag om "Den danske vinkultur". Et fremtid i vinbranchen var oplagt.
    I første omgang blev det til et job som Key Account Manager inden for vin hos SuperGros i Brøndby. Her fik Kenn Schou Benkjær ansvaret for relationerne til SuperGros' nøglekunder med kæderne SuperBest og Spar i spidsen.
    Efter et halvt år på posten blev han udnævnt til international indkøber i samme virksomhed med ansvar for den udenlandske indkøbsafdeling, og i 2007 blev han udnævnt til indkøbschef med det overordnede ansvar for drikkevare-divisionen i SuperGros, som ud over vin og spiritus også tæller øl og vand.
    I dag arbejder Kenn Schou Benkjær som administrerende direktør i en af Nordens største spiritusvirksomheder, Hans Just, hvor han snart kan fejre sit 10-års jubilæum. Hans ansvarsområde spænder bredt, og hans indflydelse på vin og spiritus i Norden er blevet cementeret ved hans fortsatte engagement i miljøet. Han har ansvaret for mere end 150 vin- og spiritusmærker i Norden og Polen.
    Privat bor Kenn Schou Benkjær nu med sin kæreste, Jeanette, i Køge. Hans to sønner, Rasmus og Kristian, på henholdsvis 22 og 20 år er nu selv kommet ind i vinens verden.
    Adresse: Hans Just, Århusgade 88, 2100 København, tlf.: 35 26 72 00, e-mail: reception@hansjust.dk, https://hansjust.dk

    Kenn Schou Benkjær (b. 1973) began his special interest in wine, when he was a teenager. While other teenagers were more interested in reading comics, Kenn began to read comprehensive wine literature. After graduating from High School, Kenn travelled to Spain, where he participated in a project arranged by the Spanish Ministry of Agriculture. The purpose was to learn more about Spanish wines and the Spanish wine culture.
    While studying economics at the University of Odense, the interest in wine changed radically. Kenn Schou Benkjær began to specialize in marketing aspects and consumption patterns of the Danish wine business. This resulted in several wine projects, amongst others a 200 page thesis dealing with Danish consumers attitudes towards wine. In conjunction with this, he gave several lectures about this subject.
    A future in the wine business was obvious. After finishing his B.A. and Master degree at the University he entered his first job as Key Account Manager in the wine division at SuperGros in Brøndby - Denmark's largest wholesaler for the retail and convenience sector. He was given the responsibility for the two largest accounts, the SuperBest and the Spar chain. After five months Kenn was promoted International Purchaser in the wine division. In 2007, Kenn was promoted to a job as Purchase Manager in SuperGros with the overall responsability of the total beverage categori in SuperGros, which includes wine, spirits, beer and mineral water/soda.
    Today Kenn Schou Benkjær works as CEO in one of the Nordic countries biggest liquor companies, Hans Just, where he soon will be able to celebrate his 10 year jubilee. His area of ​​responsibility is wide-ranging, and his influence on wine and spirits in the Nordics has been cemented by his continued commitment to the environment. He is responsible for more than 150 wine and spirits brands in the Nordics and Poland.
    Privately, Kenn Schou Benkjær now lives with his girlfriend, Jeanette, in Køge. His two sons, Rasmus and Kristian, aged 22 and 20 respectively, have now entered the world of wine themselves.

    Address: Hans Just, Århusgade 88, 2100 København, tel.: 35 26 72 00, e-mail: reception@hansjust.dk, https://hansjust.dk. (Opdateret 2023).